
October has a way of focusing the mind if you work in Medicare Advantage. The fourth quarter is when health plans feel the urgency of where they stand on Star Ratings, and the question shifts from ‘what should we be doing?’ to ‘what can we still accomplish before the measurement window closes?’
It’s a fair question — and one we get often. The honest answer is: more than you might think, if the right infrastructure is already in place.
HEDIS-tied Star measures like medication adherence, annual wellness visits, and colorectal cancer screenings don’t close themselves. They require persistent, culturally sensitive outreach that connects with members across different channels — phone, text, in-home visit — and follows through on barriers rather than assuming a reminder is enough.
SCCP has been this infrastructure for health plans across Illinois, stepping in to handle the intensive member engagement work that most internal teams don’t have the bandwidth for. We coordinate gap closure appointments, handle reminder calls, address transportation, and track compliance in real time so our partners always know where they stand.
If your Medicare Advantage plan is watching the fourth quarter clock and wondering how to move the needle before year-end, we’d welcome a conversation. There’s still time to make a meaningful difference — and we know how to move fast without cutting corners.
References:
CMS. (2026). Medicare Advantage and Part D Star Ratings Technical Notes. Centers for Medicare & Medicaid Services.
NCQA. (2025). HEDIS Measures for Medicare: Annual Wellness Visit, Medication Adherence, Colorectal Cancer Screening.
